Trainline
Post-COVID, train ticket sales had dropped drastically, and Trainline needed to get things back on track. It wanted to rebuild relationships with customers and get people back on the trains.
Initially, I joined for 10 days to help with concepting and writing a few ideas for paid social. Next thing I know, I’ve been there a year, helping them across product launches, CRM, SEO, OOH, paid social, and more.
The aim? Inspire people with travel articles, encourage them to explore with joyful CRM messaging, and reassure them they can do it all for less with a railcard. I also helped concept and write many of the materials for a new Flexi Ticket campaign, which helped commuters save money on their monthly travels. The result? While I was there, net ticket sales increased by 222%.
“Ryan is a total pro. From taking a brief, pulling it apart to understand the audience and business challenges, through to the delivery of beautifully crafted words that help us connect meaningfully with customers; his human approach gives him that edge you dream of when working in a fast-moving environment. Ryan works with a perfect mix of initiative, pace, and collaboration to nail varied projects and it’s been a pleasure working with him.”
Natalie Marques
Head of Global Brand Proposition, Trainline