PepsiCo

The rise of GLP-1 weight-loss medications, like Ozempic, means consumers are prioritising nutrient-dense foods (specifically high fibre and high protein) in smaller, more deliberate portions. PepsiCo knew there was demand, but needed help repackaging its new nutrient-dense snacks under an appealing portfolio name that works for retail shelf activation and potential future packaging or product extensions.

I joined the creative studio partners to develop foundational ideas based on their strategic direction, including naming conventions, retail shelf copy, and broader point-of-sale activations.

Ongoing project. Uploads soon.