Lakota
Trip-hop & Massive Attack. Acid house & Carl Cox. Drum and bass & Goldie. There’s no doubt: Lakota is a legendary part of Bristol’s rich and longstanding music scene. After 30 years of progressive programming, the venue wanted a modern brand for its new chapter. One that acknowledged its past, set the tone for the future, and represented an increasingly diverse programme.
As a club close to my heart, I was chuffed to be the lead copywriter (under the incredibly talented Rhombus Studio), working alongside a creative director on brand identity and architecture, tone of voice, a custom-built website, animation, and the brand launch and rollout.
From exhaustive stakeholder interrogations to poring over their old archive photography, and multiple club trips studying the architecture and features, the new identity needed to reflect the rawness of the brand’s spirit. We conceived and developed a modular system inspired by the venue’s heritage, ethos, and vision, incorporating textures from the iconic sticky floors, worn walls, and original stonework. The tone of voice was built on ‘rebels with a cause’ – a purposeful new attitude underpinned by a rebellious past and community focus.
Check out Lakota’s new website for more.
“Ryan joined our team and helped on a range of projects, from landscape gardening websites to print campaigns for mechanical engineering firms. In every instance, he’s gone the extra mile to research and understand the industry he’s writing about (often quite specialist subjects), before writing something that is clear, concise, compelling, and right on brief. I couldn’t be happier with the work he’s produced. I’ve been given more praise to pass onto him from my clients in the last six months than any other staff member since the company began!”
Simon Day
Managing Director, Rhombus Studio