Kaspersky
SaaS company Kaspersky builds leading cybersecurity solutions for businesses. Their marketing department also ran a digital technology magazine, Secure Futures. Every subject I wrote about was a new world, but it quickly became an obsession, and my articles contributed towards winning Best Technology Publication at the 2020 Content Marketing Institute Awards.
Interviews with climate change-battling businesses, ghost-writing for C-suite, researching, understanding, and translating inventions that will revolutionise how we look at life, and more. I helped find, write and refine stories that fed into the magazine’s overarching theme ‘tech for the future’ — all fully SEO-optimised and with accompanying social posts — which nudged IT security teams into considering cybersecurity with Kaspersky.
I also wrote YouTube descriptions, LinkedIn posts, and SEO-optimised articles for Kaspersky’s sibling – Tomorrow Unlocked – a content strand dedicated to translating the cyber threats of the future into something simple and engaging.
“Ryan was crucial to our successful launch of Secure Futures business technology magazine. He immersed himself in some extremely challenging technical topics – including blockchain, autonomous vehicles and industrial cybersecurity – and rapidly delivered a diverse mix of pieces, from witty listicles and interviews with next-gen tech start-ups to ghostwriting articles on business security. He continues to be my ‘go-to’ writer for just about every kind of business or consumer topic. Ryan knows how to get under the skin of a subject, however technical, and brings his wordsmith magic to it with easy-to-understand copy that’s a delight to read. Whatever your brief – long-form, branding, web copy, video – make Ryan your go-to copy guy!”
Susi O’Neill
Head of B2B Brand Content, Kaspersky